Digital trends 2009 aangescherpt via Linkedin

Digital trends aangescherpt

Mijn Q op Linkedin heeft wat nieuwe inzichten opgeleverd over de trends die ons in 2009 te wachten staan. Hier volgen enkele bullets en antwoorden in het Engels:

* Mobile Apps [ie: google's android]
* Open ID [relates to your identity 2.0]
* Web 2.5
* Micro- Blogging ( ie. Twitter )
* Personal Blogging ( ie. being an expert authority )
* Mobile internet (inevitable with phones like iPhone, Android and others we will probably see an explosion of services available for the customer - everywhere and all the time.
* Digitale televisie: met een druk op de knop stemmen op "man van de wedstrijd", pizza bestellen, een film of wedstrijd kijken tegen betaling etc.

One of my Swedish Friends (Anders Ivarsson) also suggested:

Some of them - like crowdsourcing and online games / advergamng - we've already seen a lot of, but I think there's still much more to see.

The GPS is interesting. I myself have thought of at least a couple services the last year which I would like to have and when GPSs get more common and built into our mobiles we will see the use of them increase even more I think. I'm looking forward to this trend!

I also agree with "new commerce" - I have a friend of mine whose company are now starting up a new shop in central Stockholm. They don't expect to sell that much in this store - but they think it's great advertisement for their webpage where they expect to increase in instead.

I am not so sure about the "Identity 2.0 Protection" though. I think you are right in that the use of Identity 2.0 will increase during the next coming years, but I am not sure that protection of them will be a main focus. I think the focus will be on services surrounding Id 2.0 and what can be done with this - and protection and security might become bi-products of this.

New trends you haven't mentioned? Hard to say. I think you've got most of them. What about viruses for mobiles - this is not something we have seen so far, but I am sure it will come with the new generation of smart phones. I also think the trend with new forms of interaction with the computer will increase - both in serious applications like speech recognition, multi-touch screens and in more playful applications like Wii remote, movement sensors in controls/cameras/mobiles and other "new" forms of interaction with technology. I also think we will see a major increase in online applications - office programs moving online (like Google Doc) and perhaps start to be equals of programs running on your own computer - online OS like icloud - or online backup and storage.

Other comments were:

There is one trend that I think is embedded in your list in an almost subliminal way, and that is changing the business model for mobile phone applications. So for example, you mention advergaming, which could mean the provision of free games in exchange for the user accepting advertising content in the game (or the game may be branded by a sponsor). Our company, for example, offers a free GPS application, which is also ad- and sponsor-funded and where the user simply has to download the application onto their phone and then they haev GPS (some variations apply depending on the phone). We then integrate that with traffic information, weather and news, while providing directories for location-based search. Integration of all of these areas becomes as critical as making them available and affordable to consumers. We expect to see a lot more of these developments in 2009.

As a another trend - and an extension to the GPS functionality which we expect to see emerging in 2009 - is coincident with your GPS trend, i.e. further integration of GPS into our lives. Some examples, may be worthwhile here. We expect that GPS on mobile phones will become as ubiquitous as cameras on phones. We expect that GPS will be used in location-based social networking. We expect that location-based search, advertising and loyalty programs will abound. We even expect there to be a GPS component built into future games.

Everybody thanks for your updates. I will keep everybody updated if new trends will occur.


Greet,

Cris
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